social media management

social media management

The Billtown Blues Association (BBA) wanted to develop a cohesive social media presence to highlight its mission and target a younger demographic. Ultimately, its objective was to increase awareness of yearly BBA events, specifically the Annual Billtown Blues Festival.

Sweb created a comprehensive social media strategy to meet these goals, recommending updated visuals and content that appealed to a wider audience, such as artist profiles. Currently, certain posts are boosted to a specific demographic, which increases engagement on the BBA Facebook page on a weekly basis.

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Posted on

February 18, 2015