Although the Montoursville Area School District Foundation (MASDF) was established in 2009, awareness of the foundation in the community was low. Sweb showcased MASDF initiatives with a new website and a Facebook presence.
The existing website was buried on the Montoursville Area School District site. The Foundation’s new, freestanding Swebsite has e-commerce functionality, allowing community members to join the Foundation and pay dues online. It includes analytics, an e-newsletter sign-up button, event calendar, and social media integration. A static donate button also encourages electronic donations.
A social media presence has increased general awareness. The strategy incorporates MASDF initiatives and district updates across all schools. Ultimately, the page will be used to promote established MASDF fundraising events.