MPW is a leader in elder law and estate planning, with nearly 35 years of experience. The firm had several objectives: Increase client volume, drive enrollment to a new program called Care Management Services, and stimulate traffic to their northeast offices.
Sweb broke down each objective, suggesting messaging, tactics, and a timeline for each. Main tactics included a new website design, print materials, and a social media strategy.
With an updated color scheme and structure, the Marshall, Parker & Weber Swebsite now better highlights blog articles, free seminars, testimonials, and YouTube videos. After two months the average daily traffic has increased by over 57% from the same time last year.
Their new look has been infiltrated to brochures, a Care Management Services fact sheet, and newspaper advertisements.