Recently, acquired by new ownership, Simple Steps Learning Center needed to rebrand with bright colors and a fun design. Sweb started with a new logo that incorporated primary colors for a young, dynamic look.
A direct mail piece consisted of the same color scheme, bold paint splats, and concise messaging — a look to grab the attention of any parent. The print piece directed consumers to the brand new Simple Steps website that is both kid and parent friendly. The site features a Parent Portal with enrollment forms and an option to contact teachers.