our clients ask us this every day:
“am I actually getting a return on this investment?”
and honestly, it’s a great question. it’s one I also ask as a fellow business owner when I’m writing ✍🏼 a big check. because the truth is, if you’re not clear on what you’re trying to get back, it’s almost impossible to know what you should be putting in.
here’s what you need to figure it out:
1. how much are you willing to pay for a customer?
this is your target cost-per-acquisition (CPA)
2. what’s their average lifetime value?
this tells us what it’s worth spending to get them
3. how are you tracking results?
Google Analytics, CRM data, lead forms — if we can’t see what’s working, we can’t optimize it. don’t know how to track? we can help.
💡but, this is where your sales team, admin team, and front desk also really matter.
when someone calls or fills out a form, you need to know + track where they came from.
true attribution isn’t just a marketing tactic— it’s a team habit.
let’s walk through it together…
here’s an example to try out:
you want 10 new clients/month
you close 50% of the people who reach out
→ this means you need 20 strong leads
your site or funnel converts at 2%
→ that means you need ~1,000 qualified visitors
so the real question becomes:
👉🏼what would you pay to get in front of those 1,000 people?
👉🏼how much is one lead worth to you?
👉🏼are you putting enough in to get what you want out?
this is how we reverse-engineer a smart marketing budget.
not based on guesswork ❌ — based on business logic 🤓.
the takeaway 👇🏽
yes, marketing can look good.
but what it really needs to do is make sense.
and to get a transformation that actually yields a profit, you have to participate in the process.
because the brands that show up with us?
they’re the ones who see the return.
