the practice of poise

it’s harder than it sounds.
the quintessential interview question, answered

yes, we’re looking at you.
confession: I answered a cold DM.

and I don’t regret it.
does all of your business come from referrals?

read this.
the “important” in VIP

the importance of celebrating the people already in your corner.
Q2 agency recap

publishing strategies that connect, events that sell out, and what’s next.
email isn’t dead. bad email marketing is.

most newsletters don’t fail because email is outdated. they fail because the basics aren’t right.
loyalty is earned: why knowing your customer is everything

and we mean actually understanding them. brand trust is in the gutter. consumers are skeptical, tired of the gimmicks, and some move onto your competitor after just one bad experience (44% to be exact). but loyalty? loyalty isn’t dead. it’s just evolved. I had the opportunity to join a seminar from Ogilvy on this topic. […]