the practice of poise

it’s harder than it sounds.
I spent $3,000 on an online course. here’s what it taught me

two years ago, I did something that made my bank account cry:I spent $3,000 on an online social marketing course. even typing that makes me wince a little. but at the time, I was stuck. I was running my own business, trying to grow, and I kept hitting the same wall: I knew enough to […]
the 2-week reset

could you disappear for 2 weeks and your business wouldn’t miss a beat? because i just tested it. in September, right before our busiest season, i took my first real unplug since May 2019. two weeks. no slack. no emails. no “just peeking.” and here’s what happened: clients were fine, my team not only handled […]
the quintessential interview question, answered

yes, we’re looking at you.
influencer marketing isn’t just for “sexy” brands

yes, we’re looking at you.
the leadership manual I wish existed

and maybe you do too.
confession: I answered a cold DM.

and I don’t regret it.
stop reposting your Instagram content on TikTok (+ what to do instead)

there is a time and place for the re-post, and so many brands are still doing the laziest thing in the book.