the january agency recap

hey there

deep breath. we made it to the last week, of the first month of 2025. that’s a tongue twister.

in other news, it’s time for january’s round-up. consider this a fun monthly report, from team sweb to you. let’s get into it.

agency wins

🏆 “I basically didn’t have a need to actually go into GA4 for what we needed.” sounds like a dream right? for the largest research institute in women’s health, we ditched platform chaos with a dashboard that syncs analytics for you, in real time. yep, we made that a reality.

🏆 we stole a global commercial carpet cleaning company’s heart—aka refined their manifesto. by listening and iterating, we made an identity that feels 100% authentic to them. want a partner who actually listens? you’ve found us. make your dream a reality.

🏆 we’ll say it again. social isn’t just a plug and post, check the box type of thing. it’s the act of actually channeling your client’s brand voice and manifesto.

curating content for our elder law & estate planning client that nails both of those things = no small feat. but guess what? we received no notes from our client on our february content calendar. that’s just how we roll.

did we mention we’ll also give you a monthly report card on performance? yep, that too. ⬇️

🏆 talent managing is our new thing. and it’s safe to say, we’re hustling. we’ve been able to secure brand deals 75% above asking for 3 of our creators. if influencer marketing isn’t part of your plan yet, it’s time to get on board.

🏆 our law firm client is taking their talents to Florida in a brand-new office. team sweb? we’re already packing our bags (sun deficient in this pittsburgh weather). but in all seriousness, this is huge.

and to top it off, we landed them a prime feature in PBT. growth like this feels like our win too—as an extension of your team, when you grow, so do we. let’s win together.

what we’ve been up to

we had our first sweb social of the year.

brunch, paid media power hour, 2025 plans fueled by multiple cups of coffee (or cans of poppi). 

keep up with us on the gram ➡️ @swebmarketing 

we’ve got the goods

we’ve got the goods. here’s the recap of this month’s blogs. you know, in case you missed ’em.

2025: the year you slide into your creative director’s DMs

the marketing f-word: flexible

why community management is the secret sauce to social media

the trend report. this is a must-read, but also a fun read: social media is not just marketing in 2025.

see you next month.