we’re starting out with some tough love here. this is no longer a world of big creative campaigns amplified powered by traditional advertising. we’re in a world where customers are people. not just people we can sell to, but people who care about what they’re purchasing and who they’re purchasing it from.
as you tune in to a brand new sweb and the takeaway, what you can count on is for us to provide a point of view, always. one that is informed by business objectives and being chronically online.
we are going to provide a LOT of real-world scenarios for you, outing some of the most common discussions we’ve had with clients [anonymous, of course]. then, we’ll be delivering 🚚 weekly insights that break down each and every one of them.
trigger warning ‼️ some of them will sound like you or your team.
your first takeaway? 🥡 gut check all marketing with the 3 e’s.
is the goal of your communication to:
1. educate,
2. entertain, or
3. engage?
those are the three buckets, period.
if you want to sell, do it in an entertaining way. like Liquid Death. their entire strategy is built around entertaining their customers, often leveraging brand partnerships that help their brand get visibility in new communities. a recent favorite? the yeti ‘casket cooler’. and yes, it sold for $68,000.
👀 shameless plug: Liquid Death is in fact going to be our closing keynote speaker at the platform conference this March.
if you want to educate about a service, lead with a problem your consumer might have and then be confident about your solution as the answer to that problem. like ro.co, a telehealth company specializing in glp-1s. with a nationwide shortage causing frustration for patients, they didn’t shy away from the issue. instead, they tackled it head-on by creating a glp-1 supply tracker, a tool that shows users where glp-1s are in stock. bonus points? they launched it with a playful, engaging social video to showcase the app’s features.
this kind of problem-solving approach doesn’t just educate—it builds trust and sets your brand apart as the authority in the space.
if you want some major reach, then engage. think Chipotle and their recent holiday collection drop. It’s not only getting people to talk, but it’s showing that they listen to their community and put the customer first.
that’s all you have to do. and we’re giving away the gold because this stuff is a lot of work, we set the standard in this industry, and now … well, we’ve got your back no matter what.
“love the new brand, excited for the insights” 👉🏼 let us know
“we have some things to probably talk about” 👉🏼 let’s jump on a call
