digital marketing specialist

careers

digital marketing specialist

about us

sweb marketing is a full-service marketing firm headquartered in Pittsburgh, PA. at sweb, we are more than a collection of faceless names and email addresses on the other end of a zoom call. we are a team with passions, histories, and experiences that we pull from, for all of our clients. we’re not just another vendor – we’re a partner.

about you

your daily screentime alert is alarming. you always want to scroll, learn, and be on a device. you also like to get creative and enjoy making something fun. you might even pay attention to how a website or email interaction annoys you as a user. better yet, you think about how you would change it. you’ve heard of the term “UX”. you like interacting online with people, brands and content they distribute. you see the power of influencers to make a difference and be a voice. ultimately, you want to play a role in making sure they’re supported, lifted up and compensated appropriately.

the role

as a Digital Marketing Specialist, you will plan, execute and create marketing projects for assigned clients across all of their owned digital platforms, specifically email, website, and social media.

write, build, test and deploy email marketing campaigns; perform A-B-C tests when appropriate
audit websites and landing pages of key clients, making recommendations on how to optimize the overall user experience, traffic, and conversions.
understand meta data and the importance of search engine optimization; set benchmarks and improve
experience in developing digital marketing content calendar based on client priorities
schedule and publish content across social media platform
write engaging and timely copy for various clients in brand voice in line with personas
experience in community management
project management and communication with outside resources (e.g. designer, media buyer, developer)
propose ideas and contribute to marketing plans for clients, presenting multiple options
assist with biweekly and monthly reporting using platform analytics in line with KPIs established with the client upfront
set, organize, and monitor timelines for the team; ensure upfront goals are met presenting project progress at ongoing status meetings
manage multiple accounts, deadlines, and ideas

qualifications

3-5 years in digital marketing, preferably at a marketing agency
ability to work both independently and collaboratively towards set goals
interest in touching a variety of industries, specifically professional services, hospitality, and healthcare
experience with email marketing platforms
experience with search engine optimization preferred
history of copywriting for email, social and web preferred
bonus points if you’ve been in Google Analytics, and even more so if you know how to create custom reporting dashboards
understanding of social media and the influencer space
strong verbal and written communication skills
ability to work under pressure and within tight deadlines
excellent organizational skills and attention to detail
excellent communication skills, both verbal and written

the opportunity

this is a full-time position
it is 70% remote, 30% on-site at events and in-person meetings in Pittsburgh, PA
this is open to applicants based in the US, with interest in upfront travel to Pittsburgh, PA

careers