client

Marshall, Parker & Weber, LLC

an elder law firm with multiple locations in Pennsylvania

the stakes

When you’re protecting every single thing you own in this world, you have to get it right.

đź‘Š

the bottom line

sweb’s work for mpw has stood the test of time and continues to deliver results thanks to the strategic groundwork we laid at the outset and continue to nurture in a longstanding and fruitful partnership.

đź’ˇ

I never realized the depth of marketing until I worked with sweb. working with sarah and julia has been wonderful! they bring us fresh ideas and they help us to initiate those ideas. sweb is always willing to go the extra mile. sarah and julia make our marketing both professional and effective. we are thankful to have them as our marketing partner.

Lisa H.

website

sweb structurally reimagined mpw’s website from the ground-up in 2019. Over half a decade later, our monthly evaluations reveal consistent strong performance. The site’s longevity is a direct outcome of the intentional, strategic groundwork we laid years ago when we first mapped the site and planned its content strategy.

game-changers

“help me decide” tool — this seeming simple form has proven to be a revolutionary tool in a slow-moving industry. for mpw, the “help me decide” tool serves as a free stepping stone that removes the barrier to entry and allows the firm to build foundational relationships with potential clients that they would not be able to otherwise.

blog content — we are content machines for this team. our blogs are more frequently visited than our homepage. new blogs monthly with topics based on report insights and our knowledge of what’s new and changing. and trust us, there is always something new to learn.

email

monthly email newsletters that continuously perform higher than industry average. while we have a base template for these, the information evolves as our audience is more interested on different elements based on our reports of top clicked content.

social

MPW has a diverse audience with relatively low social media usage – especially on platforms whose demographic skews younger like X and TikTok. we emphasize Facebook, Youtube, and Linkedin, while maintaining a presence on Instagram. not all content will perform with all users or platforms, so each social platform’s strategy serves a different audience and its own role.

Instagram, Facebook

demographic

skews older, female

sample content

casual team photos, community-focused events, site visit content

results

YouTube, LinkedIn

demographic

skews younger, male

considerations

the audience for this content is less engaged, but keeps MPW top-of-mind for peers and colleagues

sample content

educational videos

results

steadily increasing YouTube subscribers at about 50/month

paid media

we focus our paid media efforts on driving to the website and across social channels, specifically pushing towards our educational content.

approach, in a nutshell

we continuously update our keywords to align with the user’s path. which then leads to a higher amount of time on the website exploring different tools and information.

we have found click-to-call ads are very successful with our demographic. every single month, people contact the firm directly via these ads to learn more and book an appointment.

non-skippable and skippable placements on platforms like YouTube generate additional awareness-based impressions. percentages keep rising as we put spend here to convert users playing online games, streaming, and even using language learning apps.

annual event

sweb is an integral piece to every aspect of the promotion of this successful event, including:

takeaway

the event gets bigger and better every single year. this past year we exceeded our 145 attendee goal weeks before the RSVP deadline.

open-door sessions

from seminars to webinars, back to seminars, and eventually to where they are today as Open-Door Sessions, we have reworked our seminar structure countless times. most recently we have shifted to a casual, no sign-up required session that the community and the attorneys are loving. but why is this working?

low-pressure for clients — we’ve created an inviting tone for people to discuss topics that can be difficult. there is no pressure or commitment, it’s simply a conversation.


no prep required of attorneys — the conversation flows naturally with the attendees’ concerns.

takeaway

it’s a no cost, win-win situation that is yielding booked appointments and continuous client relationship building.

ready to make it happen?

let's talk

but how can sweb solve *my* problems?

free samples

nice to meet you
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a deeper dive
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what brings you here?
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annual marketing budget

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