the stakes
take their existing brand positioning from words to action
⏭️
the bottom line
this hotel in the heart of the steel city, had a clear mission: stay like you own the place. our strategy? start by getting up close and personal with the people who matter most.
💡

Craig B.
website
we start by diving into the details. combing through the hotel’s Google reviews and exploring every corner of their website to build a full digital audit with recommendations for a phase 1 (low-hanging fruit, if you speak corporate-ease) and phase 2. we know there’s a lot on our team’s plate already.
game-changers

landing pages that make Google happy, but also stand as a point in the user journey where we are giving them something in return. a local’s guide, directions to the stadium, or highlighting the city’s best. oh, and they also make for a great social link.
social
our intentional social content doesn’t just check the box, it hits the mark. our approach is all about growth: we evolve with our clients, adapt to their needs, and meet our audience right where they are. aka: our content doesn’t just exist; it shows up on the right feeds, at the right time.
we’ve been leaning into this city we call home, more and more. our team has become the actresses for every trending audio. this method is called UGC content or user-generated content. every piece of content is on a new level because we’re providing that human element, and we’re not talking stock photos.
Instagram, Facebook
demographic
skews younger to middle aged, female
sample content
curated vibes, monthly event round ups, UGC style video
results
influencer
our strategy when it comes to influencer is simple. we ask ourselves, first and foremost, do they fit the vibe? are their followers people who would love this city as much as we do? does their content align with our client’s goals? if the answer is yes, let’s send them an email.
a partnership is only as good as the contract you write. this is important when working with influencers, for us and for them. the creator is aligned with our goals, and want to meet them in their own way. we never want to stop the creative juices from flowing.

reality TV star visiting the city to meet his yinzer girlfriend’s parents for the first time. perfect match. can’t forget to mention, 90k+ views on one video, 97.1% being non-followers.

comedian + singer visiting the city on tour. 100+ individual saves on instagram. safe to say, we’ve got some visitors!
paid media
we focus our efforts here specifically on social. don’t fret if you have a modest amount to spend, a little goes a long way here.
approach, in a nutshell

takeaway
engaging content can still be on brand. trends can attract great potential partners. when the client trusts the social experts, the needle (in this case the analytics) is moved in a big way.