educate. host a lunch & learn. put together a powerpoint. keep it formal, make sure it’s tidy, keep it… predictable.
if you haven’t noticed, formal anything is fading fast. we’re too connected for that. as a result: we’re seeing a major leap into experiential. definition please? think taking your client out to the nicest steakhouse in town, but bigger. own-able to you, not the steakhouse.
not just for beauty, fashion, or food brands, but for industries you’d never expect. it’s the opposite of what marketers have been fed for years. the flip is switched, it’s now quality over quantity when it comes to application. brands are realizing that connection and community are what create longevity. (finally)
the amount of times clients have told us word of mouth is their biggest sales person, yet they weren’t tapping into them… don’t be that person.
you can’t dupe that. you can’t AI-generate it. and you can’t fake it in a 45-minute PowerPoint.
instead, the new wave of brand-building is about making people feel like they’re part of something bigger. not just a one-time buyer, but a piece of a lifestyle. ✍️
case in point: our client in integrated technology.
this isn’t your typical consumer brand. flashy, yes. but not in the same way a new Louis Vuitton bag is.
the President + Founder has taken control of his own narrative by building a full-scale demo room inside their HQ. every person who walks through those doors gets an experience. a hands-on, see-it-and-touch-it showcase of exactly what the brand delivers.
then, we took it a step further by layering on something we’ve called HQ to HOMEPLATE. an exclusive series where guests tour the HQ, then head straight to a Pittsburgh Pirates game in a private suite. ⚾️
it’s proof you don’t have to be selling lipstick or lattes to create a coveted experience.
🥡the takeaway: when people feel “on the inside,” they stay. and they talk.
experiential as a tool isn’t new, but right now it’s booming. even if you think you’re a “boring” brand, trust us, there’s always a way to make the “boring” interesting in a way that creates new relationships and nurtures existing ones on a new level.
and remember: just because someone can’t be there IRL doesn’t mean they can’t be part of the moment. there’s always a way to translate the experience online, and that’s exactly where fun and strategy meet.
