email marketing 📧 let’s talk about what to do (and not do)

this statement from a client is actually a common sentiment across a lot of the brands we work with. if it’s not about email, it’s about social media. or voice exercises. an ownable brand identity.

“we don’t need this.”
“no one cares about this.”
“how is this going to make me money.”

the important takeaway 🥡: you cannot be a focus group of one with your business.

it’s not just about a voice or platform that makes sense to *you*. it’s about one that can also connect with your parent, child, grandchild, best friend. whoever you audience may be. 

marketing is an ever-changing industry. if you don’t keep up, you get lost. with DMARC and preferred user experience consistently evolving, we thought now was a good time to talk about some ways to improve your email marketing efforts. let’s get into it. 

• the subject line can make or break the outcome of your email. a great way to reframe your mindset is to think – “would I open and read this email, not knowing what the rest of it is about?” if the answer is no, then it’s time to rework. 

• “people open 68% of email campaigns on mobile devices.” the mobile view of your email is just as important (if not more) than the desktop view. be sure to test on multiple devices. 

• designed images are tricky. our advice? your email should always be fully functional without the photos. because if the reader doesn’t opt to download, the basic text can still convey a message. 

• make sure your links and CTA buttons work! this might seem simple, but the wrong link paired with the wrong button has been a mistake made more than once. 

• while you’re at it: check the footer. is your address correct, along with contact information and social links? 

want to stay ahead of the curve when it comes to your email marketing strategy? here are two tools to discuss ⬇️ 

💡 interactive elements – add another layer to the email experience. we’re talking surveys, polls, animated CTA buttons, and widgets. more functionality is coming out that does not impact deliverability, yet still has a positive impact on engagement. 

💡 automations – save time and focus on other parts of your business. nurture leads based off of specific triggers your target audience is giving you. this is where sales and marketing becomes a team effort. 🤝 genius, if you ask us. 

“automated emails generate 320% more revenue than non-automated emails.”  

data-driven results means you are proceeding with intention to personalize the experience. 

not executing an email strategy yet? 

or, want to discuss how these notes apply to you? 

let’s talk.