no, don’t yawn – I promise this will be worth it.
according to Jacobs & Clevenger, one consultant attributed 80% of their leads to a strong LinkedIn presence. not ads, not cold emails, just consistently showing up smart. let’s talk about that.
you want to know HOW I know you’re yawning? (just play along, i’m going somewhere with this)
because of all the social media platforms, LinkedIn has historically been the ugly duckling. its primary function has been used as either an online resume when shit finally hits the fan at the job you hate, or a digital elevated surface for employees to shout about their professional accomplishments into a void of un-engaged readers. for this reason, LinkedIn has been the ugly stepsister of social platforms for years now- I feel pretty confident in saying no one has been binge-scrolling their corporate LI feeds.
one of my favorite not-so-hot takes about LinkedIn came from one of our own clients, who said something along the lines of “I just feel like everyone is pushing their own agenda on there”- and he hit the nail on the head.
until recently.
PSA: LinkedIn has recently updated it’s platform strategy… she’s not an ugly duckling anymore. now I bet you are wondering- okay, so what does this have to do with me and my business? (spooky how good I am at this, right?)
so glad you asked! this is your opportunity to capitalize on the algorithm shift- aka, time to give LinkedIn a second look and adjust your posting strategy.
…which let’s be real, can sometimes be the hardest part. in the same of simplifying, let’s start here:
1. ditch the corporate jargon. start writing the way you talk. your audience isn’t looking for a press release- they want real insight. post how you’d explain it to a smart friend over coffee. think:
✅ instead of: “excited to announce i’ll be speaking at xyz conference.”
try: “i used to hate public speaking, now i’m leading a session at xyz conference. here’s what helped me get more confident…”
2. think about what they want to hear, not just what you want to say. before posting, ask: “would this actually be interesting to someone who doesn’t know me?” your team’s latest win? cool. but how did you get there? what did you learn? what didn’t go as planned? what would you do differently next time?
3. turn everyday moments into micro-lessons. you don’t need a huge announcement to post. some of the best content comes from sharing day-to-day reflections. did a client call surprise you? did you learn something the hard way? that’s gold.
4. empower your team to build their own voice. when your team shares their pov, it humanizes your brand. encourage your employees to post about what they’re learning, building, or thinking about. bonus: it builds trust and reach for your business.
5. stay consistent, even if you’re not “going viral.” no one builds credibility by posting once a quarter. make it a habit. show up. say something valuable. then do it again next week. the results compound.
easy enough, right?
LinkedIn strategy is shifting away from online resumes and digital megaphones. it is instead becoming a space for insightful thought leadership.
one of my personal favorite updates is the new algorithm prioritizing how long users engage with content, not just the number of likes or comments. it’s asking users: what types of posts are you actually finding interesting?
as LinkedIn is transitioning from generic (read: boring) posts about professional updates to a dynamic space for thought leadership and authentic engagement, people are starting to binge-scroll their corporate LI feeds.
no, I’m not being sarcastic.
you’ve got perspective—share it. regularly. informally. like a real person. your audience doesn’t need another polished announcement. they need you, with a little personality and a point of view.
aren’t you glad you made it to the end? told you it’d be worth it. being an early adapter to platform changes is a powerful advantage- by the time everyone else figures it out, you’ll already be leading the conversation. this is your early access pass. go use it.
