a lot can happen in three months. new clients. new content. new momentum.
from teary-eyed brand reveals to viral hotel reels, Q2 reminded us why we do this work and who we do it for.
if you’ve been following along, here’s your behind-the-scenes look at what we’ve been up to. and if you’re new here, maybe this is your sign. 👀
the agency highlights
🍽️ we kicked off a dream project with a restaurant client we’ve been in talks with for nearly a year. they loved their publishing strategy + new brand voice.
📲 two viral reels for our hotel client, and another for a restaurant client, reminded us that good stories spread fast.
🛠️ launched “from steel”, our new Instagram series spotlighting Pittsburgh businesses.
- Pittsburgh Brewing
- Millie’s
- Pittsburgh Downtown Partnership
💛 wrapped a 3-month project with a client who said our publishing strategy brought them to tears. a reminder to us that this is more than marketing, it’s meaning.
📢 announced our first-ever takeaway IRL event for pittsburgh creatives and marketers on july 24. if you’re local, come say hi.
🧼 created brand new product labels and brand guide with Aaron (creative 🧠 behind it all) for our commercial carpet cleaning client. (say that 5 times fast)
🎉 brin celebrated two years at sweb. grateful to have her as a vital part of our team.
🎥 sarah sat down with @downtownpitt to talk Picklesburgh, and now we’re working with them too. full circle moment. spoiler alert: engaged 8 influencers resulting in over 3,175,969 engagements and counting across Instagram and TikTok.
the cohort highlights
🔍 began our search for platform 2026 panelists + sponsors.
🗣️ hosted our first-ever brand town hall, sharing a sneak peek behind platform 2026.
🚶♀️ launched our first creator walk, sold out on day one. it’s now a monthly event.
🧡 fully rebranded the cohort’s look, feel, and website. new chapter, new energy.
