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there is a time and place for the re-post, and so many brands are still doing the laziest thing in the book.
your buyer isn’t ordering takeout. they’re looking for someone who gets it.
not every brand can be as unhinged as Ryanair, and that’s fine. you don’t have to be snarky to be good at this- but you do have to be present.
spoiler: your marketing wasn't the problem. your follow-up was.