Facebook just changed the rules (again)
you know what’s fun? when the platform you build your content strategy around quietly changes the rules… again. 😅
email isn’t dead. bad email marketing is.
most newsletters don’t fail because email is outdated. they fail because the basics aren’t right.
PSA: serialized content is no longer just for creators
stop making ads, and start making content.
meta made a report. you should too.
you don’t have to love Meta to understand its impact. they’ve built an ad system that powers both mom-and-pop shops and enterprise brands because it works. 2 weeks ago, Meta dropped a big, shiny number: $550 billion in economic activity and 3.4 million jobs tied to their personalized ad tools in 2024. impressive? sure. […]
how much should I spend on marketing? here’s how to find your number.
our clients ask us this every day:“am I actually getting a return on this investment?” and honestly, it’s a great question. it’s one I also ask as a fellow business owner when I’m writing ✍🏼 a big check. because the truth is, if you’re not clear on what you’re trying to get back, it’s almost […]
loyalty is earned: why knowing your customer is everything
and we mean actually understanding them. brand trust is in the gutter. consumers are skeptical, tired of the gimmicks, and some move onto your competitor after just one bad experience (44% to be exact). but loyalty? loyalty isn’t dead. it’s just evolved. I had the opportunity to join a seminar from Ogilvy on this topic. […]
LinkedIn isn’t boring anymore, but your posts might be.
I know you don’t want to, but we really need to talk about LinkedIn. no, don’t yawn – I promise this will be worth it.
how to make your Instagram stories last longer than 24 hours
Instagram stories aren’t new, flashy, or revolutionary and that’s exactly why they’re so important.
